While Chinese citizens enjoy an online shopping spree on Nov 11, Americans flock to physical stores just after Thanksgiving.

In addition, internet retail relies on a growing global addiction to wasteful impulse-buying as driver of its business model-"Singles Day" and "Cyber Monday" are testament to that.

此外，网络零售依靠全球越来越着迷于浪费性冲动购物作为此种商业模式的推动力——“双十一”和“网络星期一”（Cyber Monday）即为证明。

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Rural shoppers proved their buying power by pouring more than 10 million yuan in the first eight minutes of the Nov 11 online shopping festival.

农村消费者在双十一开始的前八分钟创造了1千万的销售额，证明了他们的消费能力。

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China's Alibaba has made more than$ 3.9bn in sales in the first hour of Singles' Day in China, the world's biggest online shopping event.

今天是双十一，中国阿里巴巴在凌晨1点交易额就突破39亿美元，这是网购最大的交易额。

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It said that in the hours leading up to Singles Day, 130m users had logged onto its shopping sites, more than in the same period last year.

它表示，在双十一到来前的几小时里，有1.3亿用户登录了其购物网站，多于去年同期的数字。

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Every November 11-Singles Day is named after the "double elevens" ( 11-11) celebrating single life-Chinese consumers go online in droves to buy sale-priced merchandise on ecommerce sites such as Alibaba and JD.com.

每年11月11日——人们会在“双十一”（11-11）庆祝单身生活，“光棍节”由此得名——大量中国消费者到阿里巴巴（Alibaba）和京东（JD.com）等电商平台购买折价商品。

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China's economy may be slowing but shoppers were out in droves for Singles Day, racking up$ 5bn of sales in the first 90 minutes on Alibaba, roughly double last year's haul in the same period.

中国经济或许正在放缓，但在双十一“光棍节”这天，大批购物者却集体出手，开场90分钟就使阿里巴巴（Alibaba）平台上的交易额达到50亿美元，几乎是去年同期的两倍。

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He estimated that 200 million packages would be shipped from orders made during the day.

他还预计双十一当天的订单中会有约2亿的包裹发出。

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Jingdong found that sales of IPHONE5 were nine to ten times higher than usual on "double eleven."

京东发现双十一那天IPHONE5的销量比往常高了九到十倍。

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On the verge of yet another annual spending spree, it's worth reading up on tricks and tips to make the most of the shopping carnival.

现在，一年一度的“双十一”血拼日又要到了；为了乐享这场购物嘉年华，有必要补习一下网购技巧与小贴士。

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Regretfully, I must cancel my appearance on the Alibaba Double 11 due to a family emergency.

很遗憾因为家里出现了一些临时紧急状况不能出现在阿里巴巴双十一晚会了。

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It has been the world's largest online shopping festival since then.

自那时起，“双十一”就成为了全球最大的网购节。

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Alibaba started the shopping festival in 2009.

2009年，阿里巴巴开始举办“双十一”购物节。

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Alibaba, which accounts for a combined market share of 80 percent in China's business-to-customer and customer-to-customer market, said earlier this year that more than 200 overseas merchants from more than 20 countries have confirmed participation in its Double 11 event.

占中国的B2C（公司对消费者）和C2C（消费者对消费者）市场总份额的80%的阿里巴巴今年年初表示，超过20个国家的200多家海外商家已确定参加今年的双十一狂欢节。

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Singles Day is the biggest shopping frenzy in the global calender;

双十一是全球日历上最大的购物狂欢节；

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The retail giants have been blamed for pricing strategies related to the Double-11 shopping spree, such as increasing prices offering discounts, false promotion and inducing transactions.

这些零售巨头因“双十一”购物狂欢价格策略受指责，这些策略包括先提价后打折、虚假促销、诱导交易等。

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In last year's Singles Day, Alibaba's gross merchandise value came in at$ 9.3bn, and analysts will be anxious to see a healthy increase this year-an event that seemed likely in the early hours of Wednesday as consumers clicked "buy" in droves.

去年的双十一，阿里巴巴的GMV达到93亿美元。分析师们将急切地期盼看到今年有可观的增长——从周三凌晨的情况看，这个目标是有望达成的，因为大批消费者都点击了“购买”按钮。

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Mark: Well, double-eleven is bigger, in terms of spending. But black Friday is the biggest retail sales day of the year in America.

马克：买买买（就消费而言），双十一规模更大，黑色星期五是美国一年中最盛大的零售日。

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Daniel Zhang, Alibaba's chief executive said: "This year, Alibaba has transformed 11.11 into an unprecedented mobile shopping experience."

阿里巴巴首席执行官张勇（Daniel Zhang）说：“阿里巴巴把今年的双十一变成了一次前所未有的移动端购物体验。”

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This year on Singles Day Ms Xu says that P& G made its first Rmb100m ($ 16m) in six minutes, compared with eight hours last year.

Xu称，在今年的双十一“光棍节”，宝洁在6分钟内就完成了1亿元人民币（合1600万美元）的销售额，而去年用了8小时才达到这一销售额。

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Singles' Day, also known as "Double Eleven" because its held on 11 November, is the biggest single shopping day in China.

光棍节，因为日期是11月11日，也被称为“双十一”，它是中国最大的购物日。

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